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Doc@Web

Was bringt Ihnen eine Webpräsenz?

Ärzte entdecken Webesign und Marketing als Erfolgsfaktor.

Suchmaschinengerechtes Webdesign eröffnet für Ärzte, Kliniken und Pflegedienste ganz neue Wege, Patienten zu gewinnen. Ärzte dürfen wie z.B. TÜV-Guachter oder Richter keine Werbung im klassischen Sinn tätigen. Doch das Internet bietet gerade für Ärzte neue Möglichkeiten Patienten zu gewinnen, ohne im eigentlichen Sinn zu werben. Besonders Ärzte der Schönheitschirurgie, Zahnärzte und andere Spezialärzte profitieren von einer eigenen Praxis Homepage.

Gerade, wenn es um Spezialgebiete der Medizin geht, möchten sich viele Patienten vorab über Leistungen und Möglichkeiten von Ärzten in der Nähe informieren oder suchen einen vertrauenswürdigen Arzt in der Umgebung. Das Internet ist hier ein ideales Medium. Durch einen zufriedenstellende, vorherige Information kann sich ohne direkten persönlichen Kontakt ein Vertrauensverhältnis zum Arzt aufbauen. Bis zum ersten Besuch in der Praxis ist es dann nur noch ein kleiner Schritt.

Suchmaschinengerechtes Webdesign ermöglicht es, ohne klassische Werbemittel eine Internetseite auf den ersten Plätzen unter relevanten Suchbegriffen zu platzieren. Besonders Ärzte der Schönheitschirurgie profitieren von einem starken Internetauftritt. Brustvergrößerung, Implantate, Fett absaugen, Lippen aufspritzen, Liften,... all dies sind Themen, über die sich Patienten zunächst anonym im Internet informieren, bevor sie die Hemmschwelle überwinden und den Hausarzt ansprechen oder sich gar an einen fremden Facharzt wenden.

Beachten Sie, dass eine Praxis Homepage mehr kann, als nur schön aussehen. Durch suchmaschinengerechte Seitengestaltung ist es überflüssig die eigene Internetseite mit Offline-Medien wie Visitenkarte, Flyer oder Prospekt zu bewerben um neue Kunden zu gewinnen. Deshalb bietet suchmaschinengerechtes Webdesign gerade für Ärzte, die aus gesetzlichen Gründen nur sehr eingeschränkte Möglichkeiten haben, neue Patienten anzusprechen, enorme Wettbewerbsvorteile.